The stranger walked into the small village, arms spread wide.
“I come to share a gift which will enrich your life,” she beamed.
“Is it books so we can better educate our children?” Asked one villager.
“No,” smiled the stranger.
“Then it must be medicine so we can heal our sick?” Another villager suggested.
“No, it’s not medicine.”
“Aha,” a third villager exclaimed. “You have brought us tools so we can build better houses?”
“It’s none of those,” laughed the stranger as she revealed a sleek, rectangular object. “This is a smartphone. I’m going to show you all how to use Instagram.”
This, depressingly, is a true story, an example used at a travel conference to illustrate how some travel bloggers have supposedly impacted positively on the places they’ve visited.